Avg Turn Rate
β
across active SKUs
SKUs Above Target
β
meeting expected turns
SKUs Below Target
β
need attention
Active SKUs
β
across selected filters
Weekly Turn Rate Trends
All retailers Β· All categoriesYoY
Category Breakdown
SKU Performance Detail
No SKUs match your filters
Try adjusting retailer, category, or SKU selections.
Top 10 SKUs by Avg Turn Rate
Retailer Comparison
Store Count by Account
Weekly active doors - top 3 retailers - summed across selected SKUs
Doors vs Ecomm Demand
Gross ecomm totals - not SKU-filtered
Loading ecomm data from Azureβ¦
Live Data
Amazon Revenue (YTD)
β
JanβMar 2026
Total Product Units
β
incl. multi-pack qty
Avg Weekly Revenue
β
per week
Ad ROAS
β
on ad spend
Weekly Revenue vs Ad Spend
All categories
Category Mix
ROAS by SKU / Week Ad Revenue Γ· Ad Spend
Top 10 SKUs by Revenue
Amazon SKU Detail
No SKUs match filters
Shopify Revenue (YTD)
β
JanβMar 2026
Daily Avg Revenue
β
per day
Best Week
β
week
MoM Growth (JanβFeb)
β
month-over-month
Daily Revenue Trend JanβMar 2026
Category Revenue Mix
Weekly Revenue Trend
Day-of-Week Performance avg revenue by weekday
Amazon Revenue
β
β% of total ecomm
Shopify Revenue
β
β% of total ecomm
Total Ecomm Revenue
β
combined, in selected range
Shopify Growth Trend
β
weekly velocity
Weekly Revenue: Amazon vs Shopify
indexed to week 1 = 100
Channel Share Over Time
Category Revenue: Amazon vs Shopify
Product Review Ratings by Channel as of Apr 2026
π Online β Retail Leading Indicator
Does ecomm velocity predict retail turns? Select a SKU to overlay Amazon weekly units against retail turn rate. Use the lag slider to shift the ecomm signal forward in time.
π
Ecomm Units (Amazon, lagged) vs Retail Turn Rate
Select a SKU to compare
SKU Correlation Ranking
Pearson r: ecomm units vs retail turns (all overlapping weeks)
Velocity Acceleration week-over-week change in ecomm units β early momentum signal
SKU Velocity Quadrant
Avg Turn Rate vs L4W Growth β bubble = revenue proxy. Drag to zoom.
π’ Heroes β high turns + growing
π‘ Mature β high turns + declining
π΅ Breakouts β low turns + growing
π΄ At Risk β low turns + declining
Distribution vs Velocity Map
Store count vs UPSPW β bubble = revenue proxy. Reveals SKUs needing distribution vs marketing.
HIGH DIST Β· HIGH TURNS
Core SKUs β protect & invest
LOW DIST Β· HIGH TURNS
Expand distribution β
HIGH DIST Β· LOW TURNS
Weak SKU β needs marketing or exit
Retailer Γ Category Velocity Heatmap
Avg UPSPW by retailer and category. Green = strong, red = weak.
SKU-Level Detail
SKU Contribution Curve (80/20)
Cumulative % of total velocity β shows SKU concentration risk.
Category Share of Velocity Over Time
% of total weekly turns by category β reveals momentum shifts.
Door Gap Analysis β 2025 vs 2026
Distribution change by SKU. Green = gaining doors, red = losing doors.
Amazon ROAS Efficiency
Weekly ROAS by SKU β ad spend efficiency over time.
Review Score vs Velocity
Category avg star rating vs avg turn rate β low-rated + high-dist = churn risk.
Skout's Honor Analytics Suite
Advanced Velocity & Signal Modules
2026 YTD Β· Real data from Petco, PetSmart, Pet Supplies Plus & Amazon Β· Updated through Mar 2026
44 SKUs
7 Modules
SKUs Tracked
44
3 Retailers + Amazon
Avg Portfolio UPSPW
0.42
β β5.2% vs Dec baseline
Weeks of Data
11
Dec 28 β Mar 7, 2026
Amazon Trend
+20%
β Units indexed vs week 1
Module 01
SKU Velocity Quadrant
β
Hero SKUs
⬀ Mature
β Breakout
βΌ Underperformers
SKU Prioritization Framework
Bubble size = total units sold. Hero SKUs (high turn + growing) should receive increased media allocation. Breakout candidates in lower-left need distribution expansion to reach velocity potential.
Module 02
Distribution vs Velocity Map
Petco
PetSmart
Pet Supplies Plus
Distribution Strategy Zones
Top-left (high velocity, low doors) = prime distribution expansion candidates. Bottom-right (wide distribution, low turns) = investigate content & placement. Bubble size = estimated revenue.
Module 03
Media × Demand Timeline
MMM Overlay: Spend → Velocity
Amazon ad spend (bars, right axis) overlaid against demand signals indexed to Week 1. Spend ramped +31% from Jan to late Feb — watch for corresponding velocity lift with 1–3 week lag. Retail turns lag Amazon recovery, consistent with the lag model in Module 07.
Module 04
Ad Spend vs Velocity Bridge
% of Ad Spend
% of Amazon Units
Spend Misalignment: Grooming Under-Invested, Oral Care Over-Indexed
Grooming drives 55.8% of Amazon units but receives only 21.6% of paid media spend (+34pp gap). Oral Care consumes 27.2% of budget for just 3.1% of units. Brand/Other spend (22.5%) generates no measurable product velocity.
Module 05
Price vs Velocity Curve
Petco
PetSmart
PSP
Pricing Elasticity
Bubble size = total units sold. Sweet spot for velocity appears at $9.99β$15.99 MSRP range. Products above $25 show steeper velocity decline, suggesting price sensitivity threshold.
Module 06
Channel ROAS by Category
Meta ROAS
Amazon Ads ROAS
Amazon Ads Outperform Meta Across Every Category
Amazon ROAS averages 3–4x vs Meta’s 0.3–1.1x. This gap is expected — Amazon captures purchase-ready intent while Meta builds awareness — but it signals Meta spend is early-funnel and should not be evaluated on direct ROAS alone. Stain & Odor shows the best Meta efficiency at 1.14x.
Module 07
Video β Velocity Signal
Video Completion Rate vs Amazon Velocity Share
Signal Summary by Category
Grooming Paradox
Grooming has the lowest video completion rate (3.5%) yet drives 55.8% of Amazon units β suggesting organic demand is strong and paid video hasn't been optimised for the category. Wellness (7.8% completion, 11.4% units) is the most balanced signal. Oral Care has the best TOF Match Cut creative but the weakest velocity payoff.
π£ Paid Media Intelligence
Meta + Google Β· Jan 1 β Mar 11, 2026 Β· MMM Attribution Bridge
YTD 2026
Total Paid Spend
$35.4K
Meta + Google combined
Meta Spend
$21.8K
62% of budget Β· 555K impr
Google Spend
$13.6K
38% of budget Β· 134K clicks
Total Impressions
4.1M
Meta 555K Β· Google 3.6M
Total Conversions
151
104 purchases Β· 47 Google conv
Platform Budget Split
| Platform | Spend | Impressions | CPM | CTR | Conv. | CPA |
|---|---|---|---|---|---|---|
| Meta | $21,767 | 555K | $39.25 | 1.07% | 104 | $209 |
| $13,591 | 3.6M | $3.78 | 3.74% | 47 | $289 |
π Key Efficiency Gap
Google CPM is $3.78 vs Meta $39.25 β Google delivers 10.4x more impressions per dollar. However Meta drives 104 trackable purchases vs 47 Google conversions, suggesting different funnel roles.
Category Spend Allocation
π MMM Attribution Bridge β Ad Spend % vs Amazon Velocity %
Higher gap = opportunity or over-investment
% of Ad Spend
% of Amazon Units
Gap = Units% β Spend%
Category
Ad Spend %
Amazon Units %
Gap
Grooming
21.6%
55.8%
+34.2pp
Stain & Odor
8.1%
25.4%
+17.3pp
Wellness
18.1%
11.4%
-6.7pp
Oral Care
27.2%
3.1%
-24.1pp
Flea & Tick
2.5%
0.8%
-1.7pp
Training
0.0%
3.5%
+3.5pp
π Grooming: Most Under-Invested
21.6% of ad spend drives 55.8% of Amazon units β a +34pp gap. Grooming is your velocity engine but not getting proportional paid media support.
β οΈ Oral Care: Over-Indexed
27.2% of ad spend generates only 3.1% of Amazon units. Either a long-term brand-building play or a reallocation opportunity worth ~$9K.
Meta Funnel Architecture
| Stage | Spend | Impressions | CTR | CPM | Purchases |
|---|---|---|---|---|---|
| Mid-Funnel | $13,336 | 330K | 0.83% | $40.45 | 74.0 |
| Top-Funnel | $7,263 | 193K | 1.39% | $37.69 | 27.0 |
| Always-On | $1,168 | 32K | 1.50% | $36.33 | 3.0 |
π Funnel Weight
65% of Meta budget is Mid-Funnel consideration vs 35% Top-Funnel awareness. No Bottom-Funnel retargeting spend detected β a likely gap.
Google Campaign Type Mix
π― Demand Gen Dominates
96% of Google spend ($13,050) is Demand Gen video β high reach, very low conversion. The only converting campaign is Branded Search ($541, CPA $12.29). SKU-specific Demand Gen campaigns (~$9K) are driving awareness but not measured conversions.
Google Campaign Performance (Top 15 by Spend)
| Type | Campaign | Spend | Clicks | CTR | Conv. | CPA |
|---|---|---|---|---|---|---|
| Brand | 26002 - Brand - Outdoors | $2,002 | 16K | 2.11% | 0 | β |
| Brand | 26001 - Brand - Skin Care | $2,002 | 23K | 2.71% | 0 | β |
| Brand | 26031 - MOF - Branded Search | $541 | 2K | 22.40% | 44 | $12 |
| SKU-Specific | 26010- SKU - Flea + Tick Bundle | $296 | 3K | 4.33% | 0 | β |
| SKU-Specific | 26014 - SKU - Oral Gel | $295 | 3K | 5.29% | 0 | β |
| SKU-Specific | 26015 - SKU - Dental Drops | $295 | 3K | 3.30% | 0 | β |
| SKU-Specific | 26027 - SKU - Cat Probiotic Daily Use Deodori | $294 | 3K | 3.99% | 0 | β |
| SKU-Specific | 26008 - SKU - Flea + Tick Dog & Home Spray | $293 | 3K | 8.86% | 0 | β |
| SKU-Specific | 26021 - SKU - Probiotic Itch Relief Spray | $291 | 3K | 3.77% | 0 | β |
| SKU-Specific | 26030 - SKU - Litter Box Deodorizer | $291 | 4K | 6.51% | 0 | β |
| SKU-Specific | 26011 - SKU - Flea + Tick Shampoo | $291 | 3K | 7.34% | 0 | β |
| SKU-Specific | 26016 - SKU - Skunk Odor Eliminator | $291 | 4K | 5.16% | 0 | β |
| SKU-Specific | 26006 - SKU - Urine Destroyer | $291 | 3K | 7.87% | 0 | β |
| SKU-Specific | 26007 - SKU - Odor Eliminator | $290 | 4K | 5.40% | 0 | β |
| SKU-Specific | 26029 - SKU - Cat Urine & Odor Destroyer | $290 | 3K | 3.81% | 0 | β |
Meta Top Ad Sets by Spend (Top 15)
| Stage | Ad Set Name | Spend | CTR | CPM | Purchases | ROAS |
|---|---|---|---|---|---|---|
| Top | TOF-ORAL-QUIZ1 | $577 | 116.42% | $32.64 | 3 | 0.15x |
| Top | TOF-ORAL-QUIZ3 | $577 | 145.45% | $35.25 | 2 | 0.11x |
| Top | TOF - Tart4 | $576 | 197.92% | $39.75 | 2 | 0.14x |
| Top | TOF - Tart2 | $575 | 143.02% | $34.73 | 1 | 0.04x |
| Top | TOF - Tart3 | $571 | 184.62% | $43.23 | 3 | 0.25x |
| Top | TOF-ORAL-QUIZ4 | $569 | 105.23% | $23.50 | 2 | 0.08x |
| Top | TOF-ORAL-QUIZ2 | $569 | 115.79% | $19.10 | 2 | 0.18x |
| Top | TOF - Tart1 | $567 | 106.93% | $31.57 | 0 | β |
| Top | TOF - Tart5 | $567 | 151.29% | $27.92 | 2 | 0.08x |
| Mid | MOF - Wellness - HydroClear Eyewash - All Placemen | $378 | 47.22% | $17.83 | 1 | 0.11x |
| Mid | MOF - Instagram Posts - Hyrdroclear - Feeds | $350 | 54.62% | $18.75 | 3 | 0.41x |
| Mid | MOF - SKOUT'S HONOR: Oral Care Water Additive for | $336 | 232.22% | $123.66 | 5 | 0.41x |
| Mid | MOF - SKOUT'S HONOR: Oral Care Water Additive for | $316 | 197.22% | $122.22 | 1 | 0.07x |
| Mid | MOF - SKOUT'S HONOR: Oral Care Water Additive for | $314 | 203.46% | $106.39 | 3 | 0.25x |
| Mid | MOF - Wellness - Itch Relief Deodorizer - All Plac | $285 | 33.44% | $13.44 | 2 | 0.18x |
πΉ Video Completion Funnel
Meta Β· 37,158 video initiations Β· TOF vs MOF comparison
Overall Funnel Drop-off
Key Finding: 92% of viewers stop before completing the video. The biggest drop is at 25% β over half leave in the first quarter. Average play time is just 3.9 seconds.
TOF vs MOF Completion Rate
TOF 22.8% vs MOF 5.1%: Top-of-funnel Match Cut videos retain 4.5Γ more viewers to completion. Short TOF creative is outperforming longer MOF content on every engagement metric.
π Creative Leaderboard
Ranked by video completion rate Β· Meta ad sets with 50+ 3-second plays
| # | Ad Set | Stage | 3s Plays | Completion | Avg Time | $/Full View | CTR | Purchases |
|---|